Sometimes talking, is just boring. Boring for the speaker, boring for the listener, and detrimental to the message being sent. So how do you dress up, and make what you want to say sexy enough for the world to want to listen? You rap it or perhaps sing it. Hip Hop/ rap is much more than just music genre, they are essentially a culture utilized to send a message from a particular artist in a unique format.
So how has rap changed, and subsequently how has this change affected the message of rap culture? This is obviously very contingent on the context of where the rap is coming from, and it may also depend on differing kairotic moments that influence to the individual artists. Hip Hop as displayed in the nineties provided a powerful platform to speak out on social issues, while also providing meaningful entertainment. Rap music was a direct reflection of the minority community's feelings of joblessness, disempowerment, and injustice, while also empowering social awareness.
Music is a direct reflection of trends and ideologies in a contemporary format, that actually is heard by millions of impressionable teens. So, in analyzing these trends of a specific musical genre we can infer, from its relationship, about the changing social norms and ideologies of individual time periods.
My thesis would be: The evolution of the rap industry is a reflection of a generational shift in social ideology, and this shift has not only changed how we view social life in the US, it has changed the very message of rap culture. I really want to analyze lyrically what has changed with each generation's major artists, and how this reflects the contextual social atmosphere. There are still messages hidden in contemporary rap, but they are vastly different from the roots of the culture. This paradigm shift not only demonstrates a shift in a music genre, but more broadly a shift in an ideological message being sent to perhaps a much broader audience.
Work Cited
“The Evolution of Rap.” Harvard Political Review The Evolution of Rap Comments, harvardpolitics.com/covers/evolution-rap/.
Romano, Kathleen Odenthal. “How Hip-Hop Music Has Influenced American Culture and Society.” Spinditty, Spinditty, 20 Apr. 2016, spinditty.com/genres/Hip-Hops-Influence-on-America.